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Know your Hero, know FinMan
FinMan is an embodiment of super powers in the finance and economy realm. He is the one who would protect your investments and an answer for all your finance related issues and insights that you may seek.
FinMan, the professional
FinMan, a human first then a concept, an economist, a superhero. FinMan is a personification of the intangible assets of FinMo, it's collective experience, the team's talent, analytical approach, research strength, safeguarding investments, etc.
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FinMan, the ambassador
FInMan came into being when FinMo was looking to sign up for celebrity endorsements and in the process the management realised there was no one person possessed all these qualities, that's when the team decided to create an icon, an icon who would be a forever young and a super hero with no other super hero in the world occupying the finance domain.

While the creation of FinMan was a lengthy and a arduous task, there was not the slightest of compromise in his appearance, be the build or the FinMan costume colours and even the protective shoulder armour with the circular glow. Yes, it did go through hundreds of iterations.
Check out the few snaps of FinMan in the making and also FInMo ad which is all about FinMan and his prowess
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